Brand awareness refers to the percentage of customers who can recall your brand, and it gives your company an edge no matter what industry you’re in. You want to make sure that your brand awareness campaign is flexible enough to grow with your company so that you can make changes to it as necessary. In today’s post, we’ll take a look at the three objectives of brand awareness you should have for your company.
At Source1 Purchasing, we offer the procurement services you need to extend your purchasing power and increase brand awareness. We can help you manage your supply chain to better control your expenses and maximize your value through our purchasing power. If you are ready to optimize your supply chain and increase your savings, then contact us today to get started with a free supply chain analysis!
1. Build Customer Awareness
Whether your brand already enjoys high recognition or you’re just starting out, there are some steps you should take to build and maintain customer awareness. Here are several steps that can help build customer awareness of your brand:
- Use branded packaging
- Utilize SEO strategies
- Make social work for your brand
If you’ve ever received a shipment that was shipped in branded packaging, then you might have felt as if you were opening a gift rather than another package. It’s important to keep in mind that the product experience doesn’t necessarily begin with first use, but with opening the package. Focus on the way that your products are packaged to make sure that they stand out from your competitors’ and enhance your customers’ experience with your brand.
Utilize SEO Strategies
When customers search online for a product or service that you provide, you want to make sure that your company’s site is on the first page of search results. Being included in the first page of results on search engines means that far more people are likely to see your website and become familiar with your brand. This is crucial to increasing brand awareness since the majority of people do not continue past the first page of search results. With that in mind, it is imperative that you utilize SEO (search engine optimization) techniques to make sure that your company is consistently in the top 10 search results on page one.
Make Social Work for Your Brand
Social media can be a powerful tool for building and increasing your brand awareness. Consistent posts that illustrate what your products or services can do for potential customers are sure to keep your name at the top of their feed. The more that people see your posts, the more likely they are to become interested and pursue your solutions for their problems. In fact, as they begin to find a connection with what you offer, they may share your posts with their contacts, which helps to build your audience.
2. Promote Your Website
This tip might seem a bit obvious, but hear us out. There are a surprising number of businesses that do nothing to maintain and update their website, let alone promote it. If you hope to succeed in this day and age of instant communication, then it is essential that you have a user-friendly website with up-to-date information. You can promote your website by linking to it from your social media posts, videos you share, and other avenues of marketing. Your website can be a powerful tool for maintaining customer relations, providing ease of transactions, and building brand awareness — so don’t neglect it!
3. Add Value
Think about one of the best customer experiences you have ever had and ask yourself, “what made it special?” Perhaps you received a free or discounted service, were able to purchase more of the product at a lower cost, or appreciated their proximity to your home. No matter what made that experience stand out in your mind, it’s important to think about the ways that you can add value for your own customers. Many people feel strongly about supporting their local business community and giving back through volunteer opportunities. With that in mind, consider some of the ways that you can plug into those emotions with carefully strategized community events.
While this was just a brief overview of three objectives of brand awareness, there are a number of ways that you can get started strategically applying these to your own brand. At Source1 Purchasing, we know that it’s important to maximize your brand experience goals through purchasing, which is why we are proud to offer access to the largest portfolio of programs available. Source1 Purchasing has more than $9.5 billion in purchasing power and contractual relationships with more than 1,000 suppliers, which means that you can grow and strengthen your supplier networks with our help. Contact us today to get started, and receive your free supply chain analysis!