3 Objectives of Brand Awareness

Brand awareness refers to the percentage of customers who can recall your brand, and it gives your company an edge no matter what industry you’re in. You want to make sure that your brand awareness campaign is flexible enough to grow with your company so that you can...

Purchasing Solutions for Colleges

Colleges and universities constantly need to procure various items to support academic, research, and public service programs. They also purchase goods and services that support a variety of day-to-day operations, including maintenance, student housing, food services,...

Avoid These Procurement Mistakes

A smooth procurement system is essential to the operations of your company. When your procurement system runs seamlessly, you probably don’t even notice it, but when mistakes happen, nearly every aspect of your business can come grinding to a halt. To help you avoid...

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