As a restaurant operator, when you have loyal customers, it’s essential to do all that you can to ensure that those guests continue to return. In order to accomplish this, you must understand what leads guests to stop returning, and what preventative measures can be taken to keep it from happening again. The following are common reasons that lead loyal guests to turn their backs on your business:
1. The competition has a lower price.
If you and your competition offer similar amenities and products ,yet they are able to offer it a lower price, you can offer products and services that are customized, making it difficult for competitors to imitate
2. Customer service was less than satisfactory.
A huge factor that goes into once loyal guests going to your competition is poor customer service. Be sure to train your restaurant staff to treat guests appropriately and to exceed expectations. If guests are consistently happy with the customer service at your establishment, they will continue to be loyal to your brand.
3. Your product quality diminished.
If the products you offer are always successful and result in profits, then there is no need to cut corners and compromise that exceptional quality. If you’re using a specific brand of bread for your burgers and sandwiches, don’t opt for a lower quality brand just to save pennies. Customer loyalty lies in consistency.
4. The customer’s needs changed.
It’s important to adapt to the trends of the food and beverage industry, always expanding your offerings before the customer even realizes that their tastes have changed. To accomplish this, communicate with your customers, learn your market, so that you can anticipate their needs, giving you the ability to adjust your menu far in advance. If you find that you are caught off guard by changing needs of guests, then you may need to pay more attention to your guests and interact with them more regularly.
While these may seem to be obvious mistakes that you don’t want to make, the often chaotic nature of restaurant operations can bring unexpected outcomes. Though it may not help with your customer service issues, working with a food & beverage purchasing service can help you lower operational costs while accessing the highest quality products and staying ahead of consumer trends. As an expert in the food and beverage industry, Source1 Purchasing is able to provide you with the most up-to-date tips and trends to keep restaurant operators running as efficiently and successfully as possible.