The Greek yogurt market has seen incredible growth in the past few years and doesn’t show any signs of slowing down. People are drawn to Greek yogurt for its unique texture and health benefits. Like traditional yogurt, it is available in a wide variety of flavors as well as plain. The plain version is a popular addition to savory recipes like marinades, dips, and dressings. It’s no wonder this versatile product has become a staple in many consumers’ kitchens.

Greek yogurt is popular amongst health-conscious consumers because it’s low in carbohydrates, packed with probiotics, and rich in protein. Protein helps you stay full longer, which is one of the reasons why Greek yogurt is a common staple for dieters. And because it comes in a variety of flavors, it can serve as a healthy replacement for pastries and other sweets.

Perhaps the most appealing thing about Greek yogurt is its portability. Grab-and-go items are incredibly popular, especially amongst millennials. Hotels and other businesses in the hospitality industry are working to meet the increased demand for more portable food choices. Many have turned to the Greek yogurt trend as a way to offer their customers with a healthy, satisfying meal or snack that they can take with them as they go about their day.

Chobani was largely responsible for popularizing Greek yogurt in the United States. Today, the company continues to produce new variations of their popular product to meet the demands of the ever-growing culture of convenience. Some popular options include Greek yogurt-based smoothies and products made specifically for children. Based on their latest product releases, it’s clear that snacking is going to be the next big trend in the Greek yogurt market.

“As the No. 1-selling Greek Yogurt in the U.S., Chobani’s mission is to provide better food for more people by making affordable, nutritious, delicious yogurt with only natural ingredients. We’ve spent the last decade reshaping the dairy aisle and we continue to push the yogurt category forward with market-leading innovation.” -Alaynah  Tombridge, Corporate Affairs Manager at Chobani

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